Gestione dell’innovazione 2/ed

Melissa A. Schilling

ISBN: 9788838664809

Gennaio 2009

• Asics Wants More Than Runner's High
• Company Growth Through Opportunity Maps
• Luxury Giant Aims to Take Puma Higher
• Puma Sharpens Its Claws
• The New Nike

• Will Xobni Help BlackBerry Take On the iPhone?
• The Eye of the (BlackBerry) Storm
• BlackBerry's Imperfect Storm
• BlackBerry App World: Muted Applause
• How the BlackBerry Duo Plans to Stay in Motion
• The BlackBerry Storm Challenges the iPhone
• RIM's Impressive BlackBerry Storm
• BlackBerry vs. iPhone: RIM Takes It Up a Notch
• Inside the BlackBerry Bold
• BlackBerry: Innovation Behind the Icon

• Fiat Won't Be Chrysler's Savior
• The Car That Saved Fiat Turns 50
• Fiat to Return to the U.S.
• Fiat's Turnaround Takes Root
• Fiat's Comeback—Is It for Real?

• Fuji's Digital Picture Is Developing Fast
• Fujifilm's Flight of Pharmacy
• Fujifilm Focuses on Pharma
• Kodak: Mistakes Made on the Road to Innovation
• Kodak Launches a Printer Offensive
• Kodak's Turnaround Keeps Developing
• Kodak: Is This the Darkest Hour?
• Kodak's Comeback: Still Undeveloped
• A Tense Kodak Moment
• Kodak Rewrites The Book On Printing
  

• Genzyme's Campath May Slow MS
• Bayer enters strategic agreement with Genzyme
• Genzyme: Geared for Growth
• Can Genzyme Cure Investor Jitters?
• Genzyme: Beyond "Orphan" Diseases
• Genzyme's Winning Combination

• Given Imaging: A Camera You Can Swallow

• HP's Printing Chief Is on a Mission
• HP's Bold New Printer Marketing
• Samsung: Rethinking the Printer Business
• Can HP's Printer Biz Keep Printing Money?
• Can HP Protect Its Printer Kingdom?
• Why HP Is Pruning The Printers
• Lexmark: Printing Skimpier Profits
• Printing a Record of Growth

• Toyota, Honda Heat Up the Hybrid War
• Tesla's Electric Car for the (Well-Off) Masses
• Honda CEO Fukui Steps Aside
• Now Honda Is Feeling the Pain, Too
• Honda Goes Whole Hog for Hybrids
• Honda's High Hopes for Hybrids
• 2009 Honda FCX Clarity
• Honda's Home Hydrogen Fueling Station
• Auto Bailout: Et Tu, Toyota?
• It's Official: Toyota Scion to Be New Chief
• Toyota's Cost-Cutting Drive: Making the Tough Choices
• Toyota Profits Tumble as Yen Soars
• GM and Toyota's Race to Build Electric Cars
• How GM Lost Its Sales Crown to Toyota
• How Toyota Plans to Beat the Downturn
• Toyota Prius Turns 10

• Pushing the Boundaries of Design
• IBM's Data-Visualization Champion
• NineSigma: Nurturing 'Open Innovation'
• IDEO's Collaborative Design Process
• IDEO's Innovation Ideas
• The Power Of Design
  

• Craig Barrett's Mixed Record at Intel
• Why Intel Could Rock the Electric Vehicle Battery Market
• Windows and Intel, Kings of the PC: Divided They Fall?
• Intel Invests in the U.S.
• Intel Readies Push into Mobile Internet Devices
• Intel's Thinning Memory Margins
• Intel Fails to Delay EU Antitrust Ruling
• AMD Wins Another Round Against Intel
• Can Intel Invest Its Way Out of its Rut?

• Deconstructing Apple's Tiny iPod Shuffle
• Apple's iPod Problem
• The Elegant iPod Touch
• The iPod Touch: Apple's Sleeper Device
• The Apple iPod Turns Five
• The Skinny on Apple's New nanos
• Are iPod's Hard Drive Days Numbered?
• A Video iPod? Don't Count on It
• An iPod For The Queen? A Perfect Gift, Mr. President
• Apple's iPod Season Looms
• Apple IPod: Coming to a PC Near You

• Apple Raises Its iPhone Ante
• Can Apple Keep a Shine on the iPhone?
• Apple's iPhone, an Indian Flop, Prepares for China
• Japanese i-mode Pioneer Lauds iPhone
• Apple's iPhone Takes a Toll
• The Improved iPhone Tackles Europe
• iPod Touch Spoiling iPhone’s Europe Party?
• The iPhone in Europe: Lost in Translation
• Will iPhone Dial Up Europe Mac's Sales?
• How Will Europe Respond to the iPhone?
• The iPhone Invades Europe
• Vodafone Could Snag iPhone Exclusive
• Operators Rethink Handsets After iPhone
• iPhone 2.0 Takes on the World
• Apple's Japan iPhone Strategy
• Android Could Overtake iPhone by 2012

• Another Try for a Microsoft and Yahoo Deal
• Ballmer: Microsoft Still Wants Yahoo
• Can Microsoft Catch Up in Mobile?
• Windows Mobile: What Microsoft Needs to Fix
• How Microsoft Is Fighting Back (Finally)
• Microsoft-Yahoo: The Lingering Saga
• Yahoo's Bartz Shows Who's Boss
• Yahoo Saga: Microsoft Investors Weigh In
• Is Yahoo Right to Resist Microsoft?
• Microsoft's Gates: Bye, See You Next Week
• Inside Microsoft's War Against Google
• Apple's OS Edge Is a Threat to Microsoft
• Microsoft 'Moving On' After HD DVD Breakup
• Microsoft: Making Mobile Progress
• A Conversation with Bill Gates
• The Man Who Could Have Been Bill Gates
• US DOJ requests more time for Microsoft oversight
• German regulators fine Microsoft for price-fixing
• EU Probes Microsoft Office Standards Win
• The EU's New Heat on Microsoft
• Microsoft in Europe: The Real Stakes
• Google's Antitrust Trouble
• EU-Microsoft II: The Rematch
• Microsoft Loses European Appeal
• The Pulse on Google's Antitrust Claim
• The EU Slaps Microsoft—Again
• Microsoft's Big European Defeat: What Now?
• Endgame for Europe's Microsoft Case

• Nokia Launches Digital Music Service
• Why Qualcomm Folded to Nokia
• How Nokia Users Drive Innovation
• Nokia's N97 Smartphone, a Laptop in Your Pocket
• Nokia Won't Play iPhone's Tune
• Nokia's Touch Screen 5800 Nods to iPhone
• Nokia's Global Design Sense
• Nokia Leaps into Mobile Web with Sports Tracker
• Qualcomm's Jacobs on Settling with Nokia
• Nokia Aims to Be No. 1 on the Mobile Web
• Nokia Throws Open Mobile Software
• Nokia's Touch Screen 5800 Nods to iPhone
• Nokia, Microsoft Team Up Against RIM
• Nokia: Signs of Stabilization?
• Nokia Targets the U.S. Market
• Samsung and LG Take Aim at Nokia
• Nokia: Calling America with a New Smartphone
• Nokia Launches Digital Music Service
• Why Qualcomm Folded to Nokia
• How Nokia Users Drive Innovation
• Nokia's N97 Smartphone, a Laptop in Your Pocket
• Nokia Won't Play iPhone's Tune
• Nokia's Global Design Sense

• Palm's Secret Weapon for the Pre
• Palm's Co-founder on Being a Silicon Valley Woman
• Palm's New Smartphone: Close but No Cigar
• Palm Gets $100 Million from Elevation Partners
• Palm Pins Its Hopes on Nova
• Palm Needs One Good Phone
• Palm Barks Up The Right Treo
• Palm's Secret Weapon for the Pre
• Palm Pins Its Hopes on Nova
• Palm Needs One Good Phone
• Palm's New Smartphone: Close but No Cigar
• Palm Taps Microsoft
• Palm's Fading Lifeline
• Experts Doubt Nokia-Palm Tie-up
• Palm's 3G Treo 750v: Aiming for Europe
• Palm Debuts 3G Treo for Europe

• Miss the Big Picture, Fade Like Polaroid
• Polaroid's Image Makeover

• Commentary: Ginger Can't Run on Hype Alone
• Reinventing The Wheel, Slowly
• The True Measure of a Good Idea
• Building Robots Builds Scientists

• Whatever Happened to Silicon Valley Innovation?
• Governance Lessons from Silicon Valley
• New York Comes to Silicon Valley

• Sony CEO Stringer Picks a New Team
• Can Outsourcing Save Sony?
• CEO Stringer Blames 'Old Sony' for Profit Loss
• Sony Ramps Up Its Reform Efforts
• Sony Chases Apple's Magic
• Stringer, Sony Step On the Gas
• Samsung Widens the Gap with Sony in TV
• Can Outsourcing Save Sony?
• Sony's Bravia Links the Web to TV
• Fuzzy Picture for Sony's TV Business

• Samsung Widens the Gap with Sony in TV
• Can Outsourcing Save Sony?
• Sony's Bravia Links the Web to TV
• Fuzzy Picture for Sony's TV Business

• Blu-ray Isn't Getting Much Traction
• Sony's Blu-Ray Breakthrough
• Blu-ray: Playing for a Limited Engagement?
• Sony: Blu-ray Will 'Overwhelm' HD DVD
• Next-Gen DVDs: Advantage, Sony
• Blu-ray's High-Definition Knockout
• Blu-ray vs. HD DVD: Price Matters
• Video Players: HD-DVD vs. Blu-ray
• Blu-ray to Win Format War?

• Speedo: Innovation in the Aqua Lab
• Mizuno Absorbs Olympic Swim Rejection
• Do These Clothes Help You Work Out?

• Starbucks' Union Blues
• A Marketing Spill on Starbucks' Hands
• Vying with Starbucks: A Love-Hate Thing
• Will Global Growth Help Starbucks?
• Howard Schultz on Reinventing Starbucks
• Starbucks Sashays Into Smoothies
• 'Hey, Starbucks, How About Coffee Cubes?'
• Bringing Passion to Starbucks, Travelocity

• EA Abandons Pursuit of Take-Two
• Sid Meier Gives Nod to EA/Take-Two Merger
• Take-Two's (Predictable) Profit Surge
• Electronic Arts Tries to Snatch Take-Two
• Grand Theft Awesome
• Grand Theft Auto IV: The Game Is On
• Grand Theft Auto IV

• IT at UPS: Packaging Change by the Truckload
• UPS: Making Loans to Small Biz
• The Issue: DHL Turns to Rival UPS

• Ballmer: Microsoft Still Wants Yahoo
• How Microsoft Is Fighting Back (Finally)
• Microsoft-Yahoo: The Lingering Saga
• Another Try for a Microsoft and Yahoo Deal
• Yahoo's Bartz Shows Who's Boss
• Yahoo Saga: Microsoft Investors Weigh In
• Is Yahoo Right to Resist Microsoft?